That's been Apple's way," Jim Cramer said Tuesday. "The whole process now is to get the thing lower and improve it. But we prefer to look out multiple years, knowing that Apple's strategy historically has been two-fold: Get new hardware into the hands of software developers and deliver better and more affordable versions of the product. The market is largely focused on the near-term lack of visibility into the Vision Pro's revenue-and-profitability contributions. Now, there's well over 1 billion active iPhones in the world. At $3,499, it's simply not going to be a product for everyone right away - but neither was the iPhone at first. We also harbor some uncertainty around the Vision Pro's adoption curve, but those reservations don't change our own-it, don't-trade-it view on Apple. Davidson, meanwhile, downgraded Apple to the equivalent of hold, from buy, on the "belief that any good news from the AR/VR product launch is already reflected in the share price." The firm lowered its price target to $185 per share, from $193. Not only is the Vision Pro's retail price of $3,499 over the $3,000 that most Wall Street analysts had predicted, its early 2024 scheduled launch is later than the market had initially anticipated. The firm, which maintained a buy rating and $209-per-share target on Apple shares, cited the headset's premium price point as one hurdle to sales. "We're encouraged by the long-term growth contributions from the headset and Vision Pro app ecosystem, but expect near-term financial contributions to be limited," Goldman Sachs analysts wrote in a research note. Given augmented-and-virtual-reality headset adoption has been muted overall, investors are likely cautious about Vision Pro's sales prospects, at least in the short term. Still, it's not unusual for a company's fundamentals and its stock performance to be out of sync in the short run. Shares of Apple were trading around $179 apiece in late trading Tuesday. stock Many tech columnists who tested Vision Pro came away impressed with the hardware itself, with one reviewer calling it "the best headset demo ever." The stock market appears to be less impressed, with Apple stock under pressure since CEO Tim Cook presented the new devic e in a pre-recorded presentation Monday. The product harnesses both virtual- and augmented reality (VR and AR) technologies. Overall, Vision Pro, which debuted at Apple's annual Worldwide Developers Conference Monday, should prove to be a net win for the Club portfolio. We also see knock-on benefits for rival Club name Meta Platforms (META), which unveiled its latest headset last week. But we're taking the long view on the tech giant's most significant new device since the Apple Watch nearly a decade ago. The hefty price tag on Apple 's (AAPL) Vision Pro may prevent the Club holding's first-ever mixed-reality headset from becoming a blockbuster product when it officially comes to market early next year. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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